Music “Push” Marketing Strategies and Concepts

The advance of Internet use has drastically changed the economics of the music industry over the last decade. Over the last ten years music sales have dropped. Musicians and artists have had to adapt the changes to be successful. Those changes include how they market, whom they market to and what they market for.

The Power of Music: 12.12.12 Hurricane Sandy Relief Concert shows US Congress how to care about what’s really important

On October 28, 2012 Hurricane Sandy hit the US northeast causing billions of dollars in damage and altering the lives of millions of people. About a month and a half later on December 12, 2012 The Robin Hood Foundation had a relief concert for Hurricane Sandy victims that raised $50 million towards the relief effort. Congress can learn a little bit from the 19 million Americans who watched the concert, those of them who donated money and the artists who participated which revealed what it takes to get things done and act fast to help people in need.

 "Not one single penny will be diverted to anything other than helping people who were hurt by this storm," 

David Saltzman- The Robin Hood Foundation Executive Director