Recently I reviewed a video called How to
spot a liar, on the TED Ideas worth spreading
website. The speaker was Pamela Meyer. The video was a very interesting study that
gives the viewer information on the mannerisms of liars. In her almost 20
minute speech she goes over how to spot a liar through speech patterns and
facial expressions. Furthermore Meyer talks about who lies, why they lie and
how it comes so naturally.
I’m sharing this video because I wanted to take a deeper
look and study how a professional shares a story or information with an
audience to keep them engaged even when the subject is serious. Our subject is the music business and how the
aspiring musician songwriter and artist can affect it, but we can’t forget that
its still business. We have to learn the
skill of a sales person and marketer and the ability to tell the story is one
way that can be achieved.
There a couple of things that I noticed about how Meyers shares
her information that I believe can be beneficial to us as progressing
storytellers.
She begins the talk with an opening statement that can be
taken as insulting when she says, “it has just come to my attention that the
person on your left is a liar.” Meyer goes further to mention that the person
on the right and the person in your very seat is also a liar. Even though I
knew her direction from the beginning, the statements still grabbed my
attention and from that moment I desired to finish the video.
Secondly I enjoyed the way Meyer used slight humor, which
was refreshing considering a very serious subject. I was impressed with the way humor can be
used in a way that that makes the audience laugh and learn at the same time. It
doesn’t have to be used constantly just slightly and consistently.
Lastly, Meyer used well-known figures to explain and
demonstrate her points. The use of historical events and figures seems to be great
ways to engage the audience, to not only think about the subject, but also to
learn. As an example, Meyer used the famous press conference President Clinton
held after the Lewinski scandal leaked. As she explained how the certain use of
distant speech and wording by Bill Clinton could be an indicator of deception,
I found myself reminiscing about that day and what I missed during that small
speech in the 90s. Now I will always remember the points of that speech that
indicate deception. I learned something.
Check out more from the TED website here:
Check out Pamela Meyer: How to spot a liar
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