You Need Connections in the Music Industry

We have all heard the statement, which says, “ It’s not what you know, but it’s who you know.” One might add that, “Its not just who you know but its who you know that likes you for one reason or another.” It’s not just about being known but it’s about being picked.

This reigns true in the music industry as well. In the article Music is Politics, the writer suggests today the music is less about the talent and ability as a musician or singer, but rather that today’s music industry is heavily influenced by image. Although image is a factor, its only one dimension of the popularity contests in music. 

Another might be the reason that so many talented songwriters and artist get pushed back because someone has a personal connection with a person in charge. The fact is that no matter what you do in life it always pays to have an appeal to the employer beyond your talent and skills. It’s the same for the music industry.

As artists we have a tendency to want to focus on our music. Creating and performing tend to be what we treat as the most important. However, your connections may be the most critical aspect of your career. Its simply not enough to be talented, you have to be talented and liked by the right people.

I talked to a promoter/manager in December of 2012, and he gave me a few tips for those who need connections in the industry, which are pretty self-explanatory.

• 1.     Connect with other people to venture with. You cant do it all by yourself.
• 2.     Pay attention to the credits on movies and on CD album covers. Look those people up and contact them. Some of them are looking for you and will respond.
• 3.     Be creative and network at the same time.

Article: Music is Politics