Sunday, October 14, 2012

The New Myspace for Artists


MySpace attempts to return to it former form by going after the artists. Recently Rolling Stone reported a preview video of the MySpace redesigned site.  MySpace apparently will use stakeholder Justin Timberlake to help them draw musicians and other entertainment and creative industry people to choose MySpace as the social network of choice.

Since the peak of MySpace’s popularity in 2008 it has lost over 50 million users dropping from 76 to 23 million users over the last 4 years.  Not only did MySpace lose its everyday fans, it lost the artists as well. Today’s entertainment and music industry celebrities connect to their fans through Facebook and Twitter. MySpace seeks to change this around and after viewing the preview video I believe they are on the right track.

The preview seems to suggest that MySpace will no longer be the strict competitor to Facebook as it once was but it will incorporate Facebook into its purpose and allow the user sign in using their Facebook or Twitter user information. The plan is to focus on winning back the artists first then they will open it up to the consumers. What is unique is that it will allow the artist to have a place that will automatically link the fan to their music and everything that goes along with that.

I thought MySpace was near dead, but now I believe we will see it rise again but this time with a little more focus. Facebook will be the general site MySpace will be the place where you market your business and interests.



Research for this article found at the following links.





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